creates mind-catching new names for companies and products.
Dynamo conducts free preliminary screening for US trademark to increase the chances that the name you select will be available for your mark use when you submit it for trademark clearance. Upon request, Dynamo also offers screening for offensive meaning in other languages, and runs TM screens for the non-US countries specified by client. Final TM approval is outsourced to a third party law firm (The American Trademark Company or Thomson and Thomson charge competitive rates). Many clients opt to execute the final TM search themselves via inhouse counsel.
for Dynamo projects:
We'll be looking for information such as: What are your customer's needs? What are the ideals of your company? What kinds of names don't appeal to you? What naming styles, themes, and images do you believe are best suited to your enterprise? What are some of the names and brands in use by your competitors? What suffixes, prefixes, words, and roots are over-used in your field? What industry-specific information must be factored? Which existing brands do you find appealing? [For instance, if you like the sound and the branding tack of names such as "Microsoft" (compound and corporate), "Razorfish" (progressive), or "Yahoo" (fun and irreverent), we'll want to know why they appeal to you.] What specifics about your team, location, or history might be incorporated in your brand? Do you favor a specific type of name, such as compound whole or compound partial names (ie, BlueTornado, Oniverse), one-word (Parlance), coined (Vicera), idioms (MarkedCards), or non-English words (Aimant)? Who comprises your market now? Who would comprise your market in the best of all possible worlds?
We'll review your responses to the worksheet and get in touch to fine tune the issues your answers raise. Thereafter, we'll use your input and our own research to get a picture of your company or product, your market, your trade competitors, and their branding. This process will help us drill down to a set of name options that will be more likely to meet with your team's approval and which will be viable trademark and branding options in the end. Get the Dynamo Naming Worksheet.
Once you have selected one or more names that suit your enterprise, you will be ready for final trademark clearance and ready to launch using your powerful new name!
Let's get started! Email or phone Dynamo to discuss a jumpstart for your new venture...